ITALY ADV DECOLORIZING POWDER, EASILY BLOND 2020 IS AN INNOVATIVE BLEACHING AND DECOLORIZING POWDER FORMULATED WITH MICRO-GRANULAR TECHNOLOGY.  NEW EASILY BLOND 2020 OPTIMIZES THE SIZE OF THE POWDER PARTICLE AND REDUCES THE (ALREADY MINIMAL) DUSTING DURING MIXING AND ALLOWS FOR MORE UNIFORM CONSISTENCY AND DISTRIBUTION OF THE PRODUCT.  EASILY BLOND 2020 REMAINS MOIST DURING PROCESSING AND MAINTAINS THICKNESS AND CONSISTENCY WITHOUT SWELLING.