ITALY PURITY DESIGNITALY   PURITY DESIGN 21 styling and finishing products necessary to create a personal and elegant look while imparting shine and nourishment to the hair.  It&ly Hairfashion's labs have created a bond between the traditional design of these products while implementing a new protective Desert Blend formula that makes this line unique.  The Desert Blend is comprised of proteins developed from desert plants(Agave, Joshua tree, Cholla Cactus) to protect hair from harmful UV rays.